Via 2nd Finger (Note: Link in Korean)
- Korean online game users like to battle it out and crush the opponents; On the contrary, Japanese online game users seem to prefer logging in a lot of playing time to increase their skills or other measurable levels and then showing off the results to other users. Japanese online game users aren't into battling as much as Korean users.
- In the US or Europe, many people put up their real pictures on their profile (and even use their real names in many cases); But in Japan, very few people disclose their true identity, such as real names (except on Mixi) and faces.
With the two reasons, Avatar-based services can be and are popular in Japan.
