Youtube Korea launched a few days ago. Although some "in the know" Koreans have been using Youtube, it's the first time Youtube is offered as a fully localized service in Korea.
But it's not very clear to me what winning strategies Youtube has for the Korean market. Unlike in Japan, where there haven't been many local incumbents providing online video service, Korea has some pretty strong local players in the sector. (Update: This part was a bit misleading and see my comment below for further clarification). One of the hottest buzzwords among the Korean web industry over the past couple of years has been "UCC", a term Koreans like to use for user-created online videos. With the UCC phenom sweeping the country, Korea has no shortage of capable online video service providers.
As such, Youtube will face some tough competition in Korea, against the likes of Daum TV Pot and Pandora TV. Google Korea says Youtube Korea has partnered with top-tier content partners in Korea and so its forte lies in the content. But then, which online video company doesn't say so?
So here's the brain teaser for you: If you were the person in charge of launching Youtube in Korean market (or you can also put your own country in there), what would you do?
But it's not very clear to me what winning strategies Youtube has for the Korean market. Unlike in Japan, where there haven't been many local incumbents providing online video service, Korea has some pretty strong local players in the sector. (Update: This part was a bit misleading and see my comment below for further clarification). One of the hottest buzzwords among the Korean web industry over the past couple of years has been "UCC", a term Koreans like to use for user-created online videos. With the UCC phenom sweeping the country, Korea has no shortage of capable online video service providers.
As such, Youtube will face some tough competition in Korea, against the likes of Daum TV Pot and Pandora TV. Google Korea says Youtube Korea has partnered with top-tier content partners in Korea and so its forte lies in the content. But then, which online video company doesn't say so?
So here's the brain teaser for you: If you were the person in charge of launching Youtube in Korean market (or you can also put your own country in there), what would you do?
