Microsoft invests in Japan's OKWave

Web 2.0 | 2008/03/14 15:32 | Web 2.0 Asia
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CNet Japan reported that Microsoft made investment in OKWave, Japan's #1 online Q&A service. With the investment, Microsoft now owns 10.52% of OKwave.

According to CNet, this marked the first time Microsoft acquired shares of a Japanese company. But apparently, this is not the first time Microsoft and OKWave announced partnership.

Microsoft and OKWave will work together to integrate OKWave's Q&A content with Microsoft's Live search. This, I think, is a smart move (if done right): Anyone who's kept an eye on the success trajectory of Korea's Naver would testify that "search + Q&A + contextual ads = killer combination and lots of revenue".

Here's my previous post about Asia's online Q&A services.