Myspace Korea launched officially today. Chris DeWolfe, Myspace CEO who is visiting Korea, delivered a keynote at Yonsei University today. Myspace is also throwing a chic, "clubby" launching party tonight in Seoul too.
Their Korea strategy? The same strategy that they used in the US when they started out, namely to focus initially on Indie bands and musicians and build self-service content outlets for them. Myspace will also try to work with local web companies to develop Myspace apps tailored for Korean market. Chris DeWolf said Myspace is fully aware that each local market has different usage pattern and taste, especially when it comes to web services, and therefore Myspace Korea will be "quite differentiated" from Myspace US. For example, as I had introduced in earlier post, Myspace Korea offers some Korea-only features such as "Minilog", a Twitter-like mini blog. The UI is also much tailored for Korean users' tastes, says Myspace.
As a side note, I was supposed to do a one-on-one interview with Chris DeWolve at tomorrow's Myspace Developer Conference Seoul (think Guy Kawasaki-Steve Ballmer talk), but Chris had a last minute schedule change and I'll be talking to Travis Katz and Sung Lee, both Myspace VPs. It would have been very cool if I could interview Myspace CEO for an hour, but still I'm sure Sung and Travis are terrific people and I'll have a heck of time talking with them. If video becomes available, I'll post the interview video on this blog later on.
Their Korea strategy? The same strategy that they used in the US when they started out, namely to focus initially on Indie bands and musicians and build self-service content outlets for them. Myspace will also try to work with local web companies to develop Myspace apps tailored for Korean market. Chris DeWolf said Myspace is fully aware that each local market has different usage pattern and taste, especially when it comes to web services, and therefore Myspace Korea will be "quite differentiated" from Myspace US. For example, as I had introduced in earlier post, Myspace Korea offers some Korea-only features such as "Minilog", a Twitter-like mini blog. The UI is also much tailored for Korean users' tastes, says Myspace.
As a side note, I was supposed to do a one-on-one interview with Chris DeWolve at tomorrow's Myspace Developer Conference Seoul (think Guy Kawasaki-Steve Ballmer talk), but Chris had a last minute schedule change and I'll be talking to Travis Katz and Sung Lee, both Myspace VPs. It would have been very cool if I could interview Myspace CEO for an hour, but still I'm sure Sung and Travis are terrific people and I'll have a heck of time talking with them. If video becomes available, I'll post the interview video on this blog later on.
