Artpoli is a new Korean online shopping service for paintings. Its tagline: "Art for Everyone". Artpoli features an online virtual gallery where artists can put up their works and collectors can buy them through e-commerce. (No auction yet).
For the time being, there's a price cap of 1 million Korean Won, or roughly $1,000, for any given painting. So this is not exactly a place for Gochs and Picasos, but rather for aspiring artists who might find more audience through the web. If Myspace was for amateur musicians, Artpoli is for amateur painters, it seems.
The site has Amazon-like "those who liked this also liked..." feature, which increases the chance of stumbling upon the "long-tail" paintings that the user may not have come across before. This is quite fitting, given the inventor of this site (Hyokon Zhiang) is the person who translated Chris Anderson's The Long Tail into Korean.
If there is one market that can be more streamlined with the efficiency of the internet, it could be the art collections market. Being a former Bain & Company star, and the Long Tail guru, Zhang should know what he is doing very well.
For the time being, there's a price cap of 1 million Korean Won, or roughly $1,000, for any given painting. So this is not exactly a place for Gochs and Picasos, but rather for aspiring artists who might find more audience through the web. If Myspace was for amateur musicians, Artpoli is for amateur painters, it seems.
The site has Amazon-like "those who liked this also liked..." feature, which increases the chance of stumbling upon the "long-tail" paintings that the user may not have come across before. This is quite fitting, given the inventor of this site (Hyokon Zhiang) is the person who translated Chris Anderson's The Long Tail into Korean.
If there is one market that can be more streamlined with the efficiency of the internet, it could be the art collections market. Being a former Bain & Company star, and the Long Tail guru, Zhang should know what he is doing very well.
TAG Artpoli
