Stumbled upon yet another new e-learning service trying to help Korean students learn English. Yes, English education is indeed a huge market in Korea.

Word Sketch is a simple yet powerful concept: Pictogram meets vocabulary builder. It allows easier vocabulary study by presenting "sketches" (pictograms) and having the student associate those pictures with the words' meaning. 




At the end of the learning cycle, Word Sektch gives tests and pop quizzes as well, to make sure the student fully memorizes the word's meaning: 



All this is offered on a handheld device, which is no other than a custom version of Mintpad (which I had covered in this blog). Word Sketch was smart in that it didn't choose to produce a hardware device of its own in-house, but leveraged what's already out there and customized it.  



So in a nutshell, Word Sketch is the digital version of 4x6 memory cards. The good part is that the whole concept is totally extensible to other languages as well as English, as the meaning stays even if we change the language and therefore we don't have to re-draw the whole "sketches" every time. The company was founded by a former co-founder of Gamevil, a prominent mobile gaming company of Korea whose current market cap is north of KRW 100 bn (~$100M). 


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