2 Articles for 'OKWave'
- 2008/03/14 Microsoft invests in Japan's OKWave
- 2008/03/13 Some news from Asian Q&A services
According to CNet, this marked the first time Microsoft acquired shares of a Japanese company. But apparently, this is not the first time Microsoft and OKWave announced partnership.
Microsoft and OKWave will work together to integrate OKWave's Q&A content with Microsoft's Live search. This, I think, is a smart move (if done right): Anyone who's kept an eye on the success trajectory of Korea's Naver would testify that "search + Q&A + contextual ads = killer combination and lots of revenue".
Here's my previous post about Asia's online Q&A services.
Over the past couple of weeks, online Q&A services in Asia made some announcements, suggesting Q&A services are pretty active in Asia.
Tangos writes that Qihoo.com of China is set to focus more on the Q&A service (China already has a prominent Q&A service in Baidu Zhidao); Japan's top Q&A service, OKWave, announced they will start contextual ads ("content-matching ads") alongside their Q&A content.
It's to be seen if Qihoo and OKWave will generate huge ad revenue, as seems to be the case with Naver Q&A service ("Knowledge iN") and Baidu Zhidao.
Tangos writes that Qihoo.com of China is set to focus more on the Q&A service (China already has a prominent Q&A service in Baidu Zhidao); Japan's top Q&A service, OKWave, announced they will start contextual ads ("content-matching ads") alongside their Q&A content.
It's to be seen if Qihoo and OKWave will generate huge ad revenue, as seems to be the case with Naver Q&A service ("Knowledge iN") and Baidu Zhidao.
Naver Knowledge iN
